Source: Underground Press (Underground Press 18 Sept 2009)

One F Music was started in 1994, by Paul Riekert, he is still at the helm of One F, 15 years later. The name One F stems from a Pixies song – Jefery “with one f”.

After much turmoil in the existing framework for music distribution and production, the underground music industry especially that in the alternative genre and Afrikaans language were getting a raw deal, and so the motivation was sparked to get something together to help these artists. To this day it is still the same difficult struggle, albeit that there is a platform for artists who are shoved to the fringe, that being One F Music.

*The end of apartheid has meant a loss of government support for Afrikaans, in terms of education, social events, media (TV and Radio), and general status throughout the country, seeing as how it now shares its place as official language with ten other languages. – wikipedia*.

We are A political, A religious, and A language – we like the language of music – because written word like the wikipedia quote I have just used as reference are still out there on the net and we still have Nicholis Louw’s in our midst this has to be mentioned. Having said that One F Music does not give a shit about the above. We do not care if you speak the English language, are Afrikaans speaking or if you speak Swahili – we are in it for the music! Not the politics surrounding music! and the exploitation of artists works in a sheep-mentality society that stands in wait for the next big thing! We also don’t care for the artist who fall in to the trap of sounding like any one else – all our artist are unique across genres.

Paul Riekert - One F

One F Musics mission is to facilitate the production, distribution and manufacture of those artists products who would ordinarily be overlooked by the mainstream music market – for use of language some deem offensive (we do not care what you say) – for use of tones that are deemed to be unfriendly (we have enough friends) – and those that speak from a point of self not saying what “my friend” likes but what they personally feel. One F Music is not out there to make fistfuls of cash on the general pabulum that is spewed across our radio airwaves, we prefer a more intelligent approach.

Clair Cantrell - One F

So we are smaller – but our artists endure across fashion, and unlike other record labels we do not sweep them to the side when budget runs out, or people tire of the marketing strategy.
We are not genre specific either – what is good is good and doesn’t have to be put in a box – we are also not psychologists so your angst is welcome here – we quite like it.

We believe in those that believe in making good music – because music is so emotional – it is cathartic and it always astounds me that music is marketed in a visual fashion, but I can close my eyes I can still experience it, and because it is so personal nobody is going to experience it the way others will. So there again I am shtoomped with why people make music that will serve the mass hypnosis of idiots!

You may ask yourself at this point why we do it, my reply – because we deal in music that matters! That will never change and even if we don’t shift a million copies of an artist we will create awareness and you will still be able to get any artist from One F Music directly at any time, via postal order – we do not discontinue runs because they do not sell as fast – we keep them on the shelves for people to procure and appreciate always. If the corporates won’t take it we damn sure will. Screw them!

One F official Site: One F Music
One F – Postal address – P.O.Box 84250, Greenside, 2034 – Physical – By Appointment Only.

Music Genre type supported: We deal with any kind of music, as long as it it unique – we like it, it stays – we don’t it doesn’t. Don’t even think of sending Mp’3’s they will be deleted off the server, if you want us to listen – send to the postals!